Bugaboo Pushchairs – Designer Fad?
Bugaboo pushchairs are massively popular right now. But, eye-catching and pricey in equal measure, you have to ask whether turning heads is worth the cost. The manufacturer and designer, Max Barenbrug would argue that a Bugaboo pushchair is more about a lifestyle choice than simply a mode of baby transportation, but is this simply a clever marketing tactic, designed to part excited new parents from their hard earned cash?
Since a cameo on Sex and the City, back in the late 90s a Bugaboo stroller has been the buggy of choice for many a celebrity and plenty of ordinary people looking for a more exciting and distinctive pram. And there is no doubt that the trademark Bugaboo design is very stylish. Minimalist and modern, with bright and funky seat covers, Bugaboo prams certainly stand out from the crowd. The BMW of pushchairs, owning a Bugaboo is something of a status symbol and if you do opt to purchase one, be prepared for some envious stares from other parents!
But, style is one thing, a functional and practical pushchair is another – Bugaboo claim that their buggies deliver on both fronts, but when put to the test do their pushchairs really offer something different, something better than the other prams out there?
Certainly, their lightweight aluminium chassis designs are strong and tough as well as being distinctive and minimalist. Little details, like the reversible handle on the Cameleon pushchair suggest that real thought has been put into parent and child-friendly design features. Being able to change your buggy from rear to forward facing with just the flip of a handle is a perfect time and hassle saver for frazzled parents! Equally, the one-handed fold mechanism offered by the Bugaboo Bee shows that Barenbrug is in tune with the practical needs of parents. So, perhaps the real reason for their popularity is the ability of the Bugaboo pushchair to combine style and glamour with functionality.
Although, perhaps a luxury pushchair, Bugaboo prams are designed to last from birth until the toddler age, offering the perfect travel solution for every stage, without the need to buy anything else; so although a Bugaboo is a sizeable investment, it is a complete travel solution.
Again, the thought and care that has gone into designing the Bugaboo range can be seen in their choice of the Maxi Cosi car seat to convert the pushchair into a travel system. Maxi Cosi design a fantastic range of infant carriers, with comfortable and snug seat design to keep young babies safe and secure. And the Bugaboo seat units themselves have all been created with support and advice from leading paediatricians, to ensure the perfect support for tiny, delicate spines.
Perhaps initially, the success of Bugaboo pushchairs could have been attributed to clever marketing and celebrity endorsement, but ultimately, over ten years the substance behind the style is what has helped the brand to succeed. Most pushchairs are manufactured by massive companies, who employ designers to create their products, but Bugaboo was established by Max Barenbrug, a designer with a vision of his own. This vision is clear to see through the design of all of the Bugaboo strollers. His ability to combine a fashion statement with practical and useful design features sets Bugaboo apart from the other brands out there.
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